The “Camel Guy” Story

Gordy’s grandpa and grandma Fairchild both loved to travel and were world travelers. In the late 1960’s they spent a year traveling in Europe in a Red Volvo Car and a 12-foot Trailer. That trip included a short time in Morocco. While in Morocco, Grandpa Jasper had a photo taken of himself on a Camel with his hat in hand waving it above his head like he was riding a bucking bronco. That photo became a famous family favorite.

In 2006 while Gordy was in Petra Jordan with his family, he replicated that photo...riding a Camel out of Petra Jordan.

Even though it wasn’t a great picture...it was meaningful to Gordy...so, Gordy decided to put that photo of himself on a camel in Petra Jordan on a Real Estate business card. He thought it would stand out among the “glamour shots” from all of the other real estate brokers...the classic marketing Intrigue.

Gordy’s wife, Jana was one of the other “glamour shot” brokers. A funny thing began to happen...when Jana introduced herself to the other agents as Jana Lindstrom...their response was “oh...your husband is “The Camel Guy”.  The classic marketing Intrigue was working.

The other agents didn’t call Gordy “The Camel Guy” to his face. Gordy had no idea how well the Intrigue was working until Jana brought it up to Gordy because she really didn’t want to be referred to as “the Camel Lady”.

A few years later when in Israel Gordy updated his Real Estate card photo featuring a well-known Camel on the Mount of Olives overlooking the Kidron Valley and the Dome of the Rock. That photo has proven to be a very effective marketing Intrigue.

As Gordy likes to say, “you may forget me...but you’ll never forget my Camel”.